Liverpool High School Athletics

Branding

May 17

Fostering school spirit and community pride in the District’s facilities, a key component of this project was integrating the Liverpool Warriors branding throughout the athletic facilities and school. Our complete approach to branding is a process that partners with the architectural and interior design to convey brand identity through various mediums and design integration. We assisted the District with athletics branding & wayfinding to provide consistency and sustained integrity across all Liverpool CSD athletic facilities.

The new two-story lobby and entrance provides improved security and direct access to the arena. Upon entering, visitors are immediately drawn to the Liverpool Warrior logo, painted on the large span of reclaimed gymnasium flooring. A new, larger concession area clad with similarly reclaimed bleacher wood allows for enhanced game and event services and will provide important fundraising opportunities for school groups for years to come.

Liverpool High School’s new fitness center provides yet another modern amenity to the expansive Physical Education program, athletic teams, faculty, staff and community. The space includes (5) power-lift combo racks, with Warrior logos embedded in each of the five Olympic platforms as well as the weight equipment.